ReThink Therapy
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About me
About Dr Jill Williams
Chartered Psychologist, Executive Coach and Burnout Specialist
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I’m Dr Jill Williams, a Chartered Psychologist with more than 25 years’ experience in psychology.
I specialise in helping professionals struggling with work stress, burnout, overthinking, perfectionism, self-criticism and low confidence. My work combines evidence-based psychology with practical strategies that help people understand the patterns keeping them stuck—and begin responding differently.
I know that capable, conscientious people can appear to be coping while privately feeling exhausted, overwhelmed or full of self-doubt. My aim is to provide expert, compassionate support that helps you regain calm, confidence and a more sustainable relationship with work.
friendly & without pressure
My specialist interest in work stress and burnout
My understanding of burnout is both professional and personal.
In 2014, I experienced severe burnout myself. It was confusing and devastating—and it happened despite my knowledge and experience as a psychologist. If a psychologist can burn out, anyone can.
Although everyone’s experience is different, mine gave me a deeper understanding of how burnout can affect your thinking, confidence, relationships and sense of who you are. It also showed me that recovery requires more than generic wellbeing advice or simply taking time off.
This experience now informs my work with professionals who want to recover from burnout, prevent it from recurring and change the habits and beliefs that have made working life increasingly difficult.
My approach to work stress and burnout
I take an up-to-date, evidence-based and practical approach to psychological support.
Together, we may explore patterns such as:
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Overthinking and struggling to switch off
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Perfectionism and fear of making mistakes
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A relentless inner critic
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Imposter feelings and low confidence
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People-pleasing and difficulty saying no
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Procrastination, avoidance or repeated checking
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Taking excessive responsibility for other people
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Overworking or feeling guilty when resting
Understanding why these patterns developed is important—but understanding alone is rarely enough. My work focuses on helping you translate insight into practical, sustainable changes in how you think, respond and behave.
friendly & without pressure
The idea for Uptrained Brain grew from my work with tired, busy professionals.
Many were juggling demanding jobs, family responsibilities and already-depleted energy. Finding space for a traditional hour-long session every week could be difficult. Even when they managed to attend, stress and exhaustion sometimes made it harder to concentrate, absorb new ideas and put them into practice.
I found myself thinking: there has to be a more flexible and efficient way to help people make meaningful changes—one that works with the realities of a busy professional life rather than adding another demand to it.
I created Uptrained Brain to do exactly that. The programme combines focused, bite-sized digital learning with personalised psychological support. You can work through the material when you have the time and mental capacity, then use our sessions to explore your individual patterns, overcome difficulties and apply what you are learning to your own life.
It brings together the psychological insights and practical changes I have found most helpful for professionals experiencing work stress, burnout and self-doubt—without requiring another fixed hour-long appointment every week.
My psychology career
My career in psychology spans more than 25 years and includes a doctorate specialising in human motivation and emotion and the effects of stress on cognition and behaviour.
Following my PhD, I worked as a university psychology lecturer, teaching a range of topics including the neuroscience of emotion and motivation and behaviour change. Alongside teaching, I spent considerable time supporting students with their studies, wellbeing and career development.
My own experience of burnout prompted me to look for a more rewarding and sustainable way to use my knowledge and skills. I trained in counselling and initially worked within the NHS. I then established ReThink Therapy, my private practice, in 2018, to allow me to deliver the kind of quality service I would want for myself.
Until 2019, I also taught mental health and neurobiology with The Open University. I remain committed to lifelong learning and to sharing psychological knowledge in ways that genuinely improve people’s lives.
Media and production psychology
My work-stress specialism, experience of working with clients involved in tv and film production and additional training enable me to support the welfare of cast, crew and contributors as a media production psychologist.
I also welcome opportunities to contribute to print, broadcast and podcast discussions within my areas of expertise, including:
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Workplace stress and sustainable performace and wellebeing
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Imposter syndrome and self-doubt
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Perfectionism and self-criticism
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Worry, rumination and overthinking
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Sustainable performance and wellbeing at work
My work and commentary have featured on BBC News, BBC Radio Cymru, podcasts and in national media.
You can find more here on my services in Media Production Welfare
Professional standards
I am a Chartered Psychologist and Associate Fellow of the British Psychological Society. I am also a registered member of the British Association for Counselling and Psychotherapy.
I am committed to providing a professional service that is safe, ethical and confidential.
Considering working with me?
If work stress, burnout or self-doubt are making life increasingly difficult or if you have unhelpful patterns you'd like to explore and change, you’re welcome to book an informal suitability call.
We’ll have a friendly, no pressure conversation about what has been happening, what you would like to change and whether my approach is the right fit for you.
a friendly, no pressure conversation